Archive for the ‘Strategies’ Category

Tips for the Social Networking Recruiter: Cheat Sheet Series

Thursday, March 14th, 2013

The following Cheat Sheets were produced by: http://www.marketo.com/about/

Pinterest & Instagram Cheat Sheet
Understand why images are so important in your marketing mix, and how you can use them on Pinterest and Instagram to drive engagement, increase social sharing, and improve your SEO and content marketing mixes.

Blogging Cheat Sheet
Discover tips for optimizing your blog to drive more leads and improve search results. Find out what makes a blog post truly stand out, plus rules to consider for your company’s blogging policy.

Google+ Cheat Sheet
How to create your About page, leverage Google Events, Google+ Hangouts, and Google Circles, and what you need to know about Google authorship and its contribution to search rankings.

LinkedIn Cheat Sheet
Learn how to use Company pages, Product pages, LinkedIn Advertising, and LinkedIn Groups. You’ll also see how you can use LinkedIn for targeted account marketing and to improve your company’s organic search rankings.

Facebook Cheat Sheet
Everything you need to know about EdgeRank, Facebook ads, Facebook groups, Facebook lists, Facebook apps, and promoted posts. Learn how to boost your numbers of interactions and shares, plus two key questions you should ask yourself before every post.

Twitter Cheat Sheet
How to use track and engage your key followers and influencers on Twitter, plus everything you needed to know about #hashtags, @mentions, tweetchats, promoted tweets, and the all-important 4-1-1 rule for social content.

Beyond LinkedIn: Must Have Apps For Power Networking

Wednesday, February 13th, 2013

Power Networking

Now that many of you have spent some time with LinkedIn, you need to know about the next generation of apps poised to help you network, host effective calls and manage your meetings, follow-ups and contacts? These apps will help you stay productive and manage the most important actions you can take for a successful career: networking and building relationships.

1. Rapportive – http://rapportive.com/

This app allows you to learn everything about a person without ever leaving your Gmail inbox. Forget about searching Google; simply hover over an email and the contact’s photo, latest tweets, Facebook profile, LinkedIn profile and more will show up in your sidebar. This is incredibly useful for vetting someone, learning more and finding those unforeseen moments.

This app is a free add-on available for Chrome, Firefox and Safari. At its most basic, the tool lets you put a face to a name, but it can also act as a lightweight customer relationship management (CRM) system if you take advantage of all the integrated features.

2. Speek – http://www.speek.com/

Do you find yourself constantly fumbling for a phone number and PIN, only to join a conference call at the most awkward moment? The super-simple and free conference call platform lets users choose a unique and personal link (i.e., speek.com/bret) rather than a traditional phone number and PIN to connect conference calls.

Once you’re on the call, this app provides a visual experience that lets you see who’s joined the call, see who’s talking, share files and mute participants. Plus, it’s integrated with your social media accounts, so you can connect with callers on LinkedIn or Twitter.

3. Contactually – http://www.contactually.com/

Relationships are the basis of any good career, and this app helps you manage timely interactions with your most important relationships. Follow up with potential clients, keep warm leads from getting cold and remember to email that mentor who will find you your next job.

Particularly good for sales professionals, freelancers and true go-getters, this system automates your contact management (i.e., the crucial networking you have to do to be successful). Every day, you get a list of people you need to reach out to, and you can track all your progress and communication patterns in your personalized dashboard.

4. Ecquire – http://www.ecquire.com/

Another browser extension, this app integrates with existing Web services, like Salesforce, Highrise, MailChimp, LinkedIn, Twitter, HootSuite and more, to help you easily and automatically add and import information about your contacts no matter what site you’re on.

No need to remember multiple usernames and passwords or enter information multiple times. And if you’re used to having to remember to “bcc” or forward important emails to your CRM system, forget about it. This app has a great interface that is completely unobtrusive until you need it and delivers all your notes and details to multiple apps simultaneously.

5. Highrise – http://highrisehq.com/

This app is a cheaper, more intuitive and simpler version of Salesforce. But it’s not just good for managing sales and business development; you can also manage people and processes like your job search, clients, blogger outreach, customers and more through the use of tags, custom fields and cases (like folders).

You can keep notes about how many daughters your newest partner has and if they prefer to receive an email over a phone call. Integrate this app with some of the other extensions and apps on this list to make the simple database truly powerful and intuitive.

6. WorkFlowy – https://workflowy.com/

As both an outlining and note-taking tool, this app is the closest thing to pen and paper while also featuring the powerful features needed in today’s productivity apps.

Take notes during a call or create an outline before a meeting with this app’s deceivingly simple interface. When you’re ready to do more, this app has you covered with search, collaboration tools, tagging, the ability to zoom in and out of certain projects and more so you’re always prepared with the people you want to impress.

Social Recruiting Guide

Friday, February 8th, 2013

Social Recruiting Guide: How to Effectively Use Social Networks and Avoid Legal Risk Building Critical Talent-Pipeline

Social networking sites such as Facebook and LinkedIn are some of the most powerful tools available to recruiters today. Facebook has more than 146 million U.S.-based members and regularly surpasses Google in site visits per day. LinkedIn has increased its number of registered users from 4,500 in 2003 to more than 161 million worldwide in 2012—with 61 percent of those users in the U.S…

Download the free Oracle White Paper at: http://www.brethollander.me/wp-content/uploads/2013/02/Social-Recruiting-Guide.pdf

Maximizing Your Social Media Impact

Thursday, January 3rd, 2013

Social Media World

Check out how how to use these Social Media websites to benefit your business.

16 Unique Job Boards to Help You Find Your Candidate

Wednesday, April 4th, 2012

Whether you want a candidate in tech, television or typography, there’s likely a specialty job board out there designed to meet your specific desires. Here are 15 unique job boards to help jump-start your next candidate search:

1. Escape the City (http://escapethecity.org/) – Talented 20-somethings looking to ditch the 9-to-5 and “do something different.”

London-based founders Rob and Dom believe there’s more to life than doing work that doesn’t matter to you. More than 50,000 corporate professionals around the globe use this site to make their next career move.

2. 37signals Job Board (http://jobs.37signals.com/) – Programmers, designers, business types and iPhone developers.

Since 2006, this no-frills website has connected job candidates with industry leaders like Apple, The New York Times, Facebook and American Express.

3. Krop (http://www.krop.com/#!/) – Creative job-seekers from art directors and copywriters to web designers and developers.

This site works double-duty as a portfolio host and receives more than one million visitors each month. We love the Pluck-t portion of the site, which profiles a daily hand-picked peek at a portfolio.

4. Mediabistro (http://www.mediabistro.com/) – Anyone who creates content – whether you’re an author, blogger, writer or editor.

Frequently updated job boards keep job-seekers coming back, but it’s Mediabistro’s bulletin boards, classes (both online and in real life) and in-depth “how to” informational pieces that create community.

5. Tweet My Jobs (http://www.tweetmyjobs.com/) – Anyone who’s tired of filling out long (and exhausting) applications on online job boards.

It’s like Mad Libs for job-seekers. Type in your desired role and industry and how you wish to receive job leads (via email, mobile or Twitter) and matches are sent directly to you. Heavy hitters like Starbucks, UPS and Verizon all use this hiring tool.

6. Glassdoor (http://www.glassdoor.com/index.htm) – This little black dress of job board sites offers resources for a wide variety of fields – from customer service and clerical positions to health care and human resources.

It includes lots of employee-generated content, which means an insider peek at anonymous salaries, company reviews and a sneak peek of interview questions and protocols.

7. Talent Zoo (http://www.talentzoo.com/) – Advertising, creative, digital, marketing and new media folks.

This easy-to-navigate site not only connects qualified individuals with clients, but also offers helpful blogs and columns from industry thought-leaders.

8. Job Postings (http://www.jobpostings.ca/) – College students looking for practical job-hunting advice, who want to connect directly with employers.

This one-stop career resource offers a wealth of information, including articles, blog posts, a monthly e-advice column and a quick and easy “dream job” search engine. Its magazine is Canada’s largest career lifestyle magazine for university and college students.

9. Indeed (http://www.indeed.com/) – Anyone who seeks a more efficient job-application process.

With a few clicks of a mouse, applicants can narrow down job possibilities by position, salary, title, location and job type.

10. Chef2Chef (http://www.chef2chef.net/) – Culinary art students, chefs and hospitality industry types looking for positions in culinary field.

Whether you’re a baker, bartender, restaurant manager or sommelier, this site features jobs across the country, as well as resources for those still in school, just starting out or looking for a career change.

11. Journalism Jobs (http://www.journalismjobs.com/) – Anyone involved in publishing and media.

Not only does this site offer extensive job listings, it also features fellowship, internship and online contest opportunities. We love its savvy industry commentary and event listings, too.

12. Think Beyond the Label (http://www.thinkbeyondthelabel.com/Job-Board/Job-Board.aspx) – Workers with disabilities.

Job results are prioritized to first list those companies that are actively recruiting qualified job candidates with disabilities. The site also provides tools to employers so can they hire people with disabilities and seamlessly integrate them into the workforce.

13. Law Jobs (http://www.lawjobs.com/index.jsp) – People looking for careers in the legal field.

Job-seekers can browse by category or location for everything from contract work to in-house positions. The site offers many resources, including connecting workers with temporary legal staffing agencies and legal recruiters.

14. Public Relations Society of America Job Center (http://www.prsa.org/jobcenter/) – Public relations, communications and marketing job-seekers.

The site offers handy education and professional resources from entry to senior level, as well as a tool for those considering a career change to public relations.

15. Mad Jobs (http://jobs.mad.co.uk/) – Design, marketing and advertising types.

This UK-based creative firm has its finger on the pulse of the new media industry.

16. Careerjet (http://www.careerjet.com) – Gives job seekers access to a huge selection of jobs that are sourced from various internet sites, saving the trouble of having to visit each site individually.

Do Your Passwords Suck?

Thursday, March 8th, 2012

The only person you can rely on to keep your password secure is yourself. You’re probably not doing enough to keep number one safe. The reason: Your special lump of letters, numbers, and symbols are likely spread over too many sites, are not long enough, and are probably too personal. Most of our passwords suck. And it’s kind of a big problem.

 

The thing to understand is that the biggest threat to your security isn’t some creep sitting in front of your email login screen, randomly bruteforcing his way into your account. Nope, you’re up against computers that can run thousands of encrypted passwords by dictionaries of several languages, everything in the World Fact Book, and Wikipedia in a matter of minutes.

 

Numbers substituted for letters is really, really bad. Most password applications will try that before they do plain English. Patterns on a keyboard are bad news, too. It doesn’t require much to fell some 6-character entry made from your dog’s name with some digits tacked on. People will use their birth year. If there are four digits at the end, it’s not a remarkable coincidence that most start with 19.

 

What can you do about it? The most important thing you can do to a single password is to make it long. Adding one more character makes it exponentially more difficult to break-even if you don’t use silly characters. Focusing on length, Appppppppppple with 11 ‘P’s,’ is actually really good. Size does matter – suggest a password 12-14 characters long.

 

Storing your passwords in a spreadsheet or email is also a BIG No-No. One breach means access to your whole life.

 

One trick is to start with a line from a favorite song. Pull the first letter of each word in the line and stick them together for something that’s easy to recall but very difficult to crack. This trick provides length—which stifles brute force attempts—and randomness—keeping clear of anything that would pop up in a dictionary.

 

Or try using every tool you can on your keyboard. You can use parentheses in your password. Letters, numbers, special characters, and upper case—if you’re allowed to, you should use them all.

 

Keeping track of the dozens of passwords you’re required to remember is pretty daunting. There are just so many other things we have to keep straight. Get yourself a password manager service. These will allow you to create crazy-secure 14-character, dictionary-search proof, symbol-using passwords for every site you visit, without relying on your brain to remember all the gibberish. Here are some to consider:

 

LastPass (https://lastpass.com/) – manages all of your passwords, as well as additional data in a simple, easy-to-use interface

Price: Basic for Windows, Mac, Linux: Free. Premium (includes mobile) $1/month

 

1Password (https://agilebits.com/onepassword) – desktop versions of the client will also sync via a Dropbox account with iPhone, iPod Touch, and iPad versions

Price: $50 after 30-day trial. $10.00 (iPhone and iPod Touch) and $15 (iPad, iPhone, and iPod Touch).

 

KeePass (http://keepass.info/index.html) – open-source application with a sizable user base behind it

Price: Free

 

Clipperz (http://www.clipperz.com/) – online password manager that doesn’t require you to download any software

Price: Free

Top 10 Strategy – Spam Avoidance

Wednesday, February 8th, 2012

There are easily-avoidable problems that can make your email look like junk mail, the first being sloppy design.

This includes writing in ALL CAPS or random bright colors, using spammy keywords, and creating one giant image and pasting it in, instead of creating real content for people to read.

Broken HTML code can also cause spam filtering issues, which is why you should test, test, and then test again before you send your campaign. Make sure everything works.

Sending too often or not often enough can also be a problem, so respect your list. Think about how much stuff you’d like to receive. If you decide to change your frequency, do it with fair notice to your list, and expect some unsubscribes due to the change.

For even more detailed tips, read the How to Avoid Spam Filters guide by MailChimp.

10 Search Engine Optimization (SEO) Tips To Get You Started

Friday, January 6th, 2012

1.       Monitor your search standings.

2.       Be conscious of placing appropriate keywords throughout every aspect of your site: your titles, content, URLs, and image names.

3.       Integrate internal links into your site (link back to yourself) — it is an easy way to boost traffic to individual pages.

4.       Add a site map — a page listing and linking to all the other major pages on your site — makes it easier for spiders to search your site.

5.       Make your URLs more search-engine-friendly by naming them with clear keywords.

6.       Flash and AJAX all share a common problem – you can’t link to a single page… Don’t use Frames at all and use Flash and AJAX sparingly for best SEO results.”

7.       Spiders can only search text, not text in your images — which is why you need to make the words associated with your images as descriptive as possible.

8.       Content needs to be fresh — updating regularly and often is crucial for increasing traffic.

9.       Distribute links to fresh content on your site across appropriate social networking platforms.

10.   Direct more traffic to your site by developing relationships with other sites.

How to Access the Free Monthly AIRS Sourcing Report

Thursday, December 29th, 2011

To get your report sent directly to your email address, you will need to register with AIRS (reports are free) at: http://www.airsdirectory.com/mc//training_news_newsletters.guid

The AIRS Sourcing Report offers free monthly tips, tricks and groundbreaking technologies to help you find the best talent online.

If you want to first evaluate the content of these free sourcing reports, go to: www.google.com

and put in this search string:

site:airsdirectory.com “AIRS Sourcing Report”|”Sourcing Report” Current|recruter|guide|solution|”press release”|training inurl:*2011*

From these results, you can quickly view, print out, or save the AIRS Sourcing Reports from Sep – Dec 2011, and other earlier ones as well.

Making Simple & Easy Choices to Creating a Secure Password

Friday, September 23rd, 2011

There is no such thing as a perfect password. A committed hacker can crack any password, given enough time and the right “dictionary” or “brute force” tools. But just like breaking into a car, if the protection is strong enough, the hacker will become discouraged and pursue an easier target.

 

1. Start With a Base Word Phrase.

 

A good password starts with a base word phrase. Choose a memorable catchphrase, quotation, or easy-to-remember saying, and take the first letter from each word. Choose a phrase that is memorable to you.

 

Examples of some base word phrases:

 

    * Can’t See the Forest Through the Trees:  cstfttt

    * Put Up or Shut Up:  puosu

    * If the Shoe Fits, Wear It:  itsfwi

    * You Can Lead a Horse to Water:  yclahtw

    * The Last Mile Is Always Uphill: tlmiau

    * I Think, Therefore I Am:  ittia

    * Oh Say Can You See:  oscys

    * My Dog Quinnie Loves Mystery Suprises: mdqlms

 

Suggestion: try this list of acronym phrases you could use for inspiration

http://netforbeginners.about.com/od/internetglossary/a/glossary-of-internet-jargon-and-abbreviations.htm

 

Suggestion: try this list of famous quotations and catchphrases

http://forum.digital-digest.com/f41/famous-cliches-quotes-1-liners-etc-86123.html

 

2. Lengthen the Phrase

 

Passwords start to become strong at 6 characters long. While a long password can be annoying to type, a long password really helps to slow down brute force hacker attacks.

 

Tip: lengthen your password by adding the website name or computer software name to the base phrase. For example:

 

    * cstftttGmail

    * puosuVista

    * itsfwiEpinions

    * yclahtwWin7

    * tlmiauMac

    * ittiaAboutdotcom

    * oscysPayPal

    * mdqlmsEbay

 

Tech tip: passwords that are 15 characters and more are extremely strong, because Microsoft Windows will not store scrambled passwords in hidden files once they are 15 characters or longer.

 

3. Scramble the Phrase

 

Scrambling does not necessarily mean rearranging the letters. Rather, scrambling your password can effectively be achieved by swapping one or more of the password letters with a non-alphabetic character, and then purposely including uppercase and lowercase letters within the password. Scrambling creatively uses the shift key, punctuation marks, the @ or % symbols, and even semi-colons and periods. Using numbers as substitutes for letters is another strong scrambling technique.

 

Examples of scrambling:

 

    * CstftttGm@il

    * Puo5uVista

    * 1tsfwiEpinions

    * Ycl@htwWin7

    * 7lmiauMac

    * ittiaAboutdotcom

    * o5cysPayPal

    * mdqlm?!Ebay

 

4. Lastly: Rotate/Change Your Password Regularly

 

At work, your network people will require you to change your password every several days. At home, you should rotate your passwords as a matter of good computer hygiene. If you are using different passwords for different websites, rotate portions of your passwords every few weeks. Note that rotating parts of the password, not the entire passwords, will help deter hackers from stealing your phrases. If you can memorize three or more passwords at the same time, then you are in good shape to resist brute force hacker attacks.

 

Examples:

 

    * mdqlm?!Gmail

    * CstftttVista

    * Puo5uEpinions

    * 1tsfwiWin7

    * Ycl@htwMac

    * 7lmiauAboutdotcom

    * ittiaPayPal

    * o5cysEBay

 

5. Advanced Password Tips

 

There are several other resources for building strong passwords.

 

    * See more samples of strong passwords here.

http://netforbeginners.about.com/od/lockdownyourpc/a/examples_of_good_passwords.htm

 

    * See other personal password suggestions.

http://netforbeginners.about.com/u/ua/lockdownyourpc/user_suggestions_creating_strong_passwords.htm

 

    * A FREE online password generator.

http://javascript.about.com/library/blpasswd.htm

 

    * There are multiple drag-and-drop software tools that help you bypass hacker keylogger software.

 

Free tools like:

 

KeyWallet Password Manager

http://www.keywallet.com/kw_download.php?id=4

 

KeePass – a free open source password manager, which helps you to manage your passwords in a secure way.

http://keepass.info/download.html

 

Roboform

http://www.roboform.com/dist/RoboForm-Setup.exe

 

work well because you can avoiding typing your passwords entirely, and just let your mouse do the data entry.

 

    * You can also employ a digital vault like Password Safe. This kind of software creates personal “lockers” to keep all your passwords locked under a master password.

http://sourceforge.net/projects/passwordsafe/files/passwordsafe/3.26/pwsafe-3.26.exe/download

 

    * Or try phrasing tips for password generation.

http://antivirus.about.com/od/securitytips/a/passwords.htm