NETRECRUITER Cutting Edge Tools for Recruiting

11. November 2014

What Job Seekers Do Wrong at Job Fairs, from a Recruiter’s Perspective

Filed under: Musings,Strategies — netrecruiter @ 14:16

What are job seekers doing wrong at job fairs? The things that make job seekers stumble right out of the gate. And we all know how critical first impressions are.

I talk to hundreds of job seekers at each job fair, so the contrast between a smooth, polished professional and someone who’s a bit lost and unsure of themselves can be stark.

I have empathy for the nervousness and uneasiness of job seekers. But if that happens to describe you, it’s doubly important to get the basics right. Some of the items that job seekers were doing incorrectly:

Not knowing what type of work you’re looking for. If I ask you what type of work you are seeking, “Hey, what do you have?” is not a good response. Don’t expect me to figure out your career path for you at a job fair. Research the company and the positions they’re offering.

Approach me expressing interest in a particular position(s). Transitioning military are you listening?

Asking what does your company do? Do your homework first and find the companies attending the job fair and the positions they’re seeking to fill. Or do a quick search on your smartphone.

Asking what types of jobs does your company have? Once more, it’s about preparation and respecting my time. If you haven’t done any research ahead of time, do some quickly on site.

Handing a resume to me without a greeting or introduction. You may be shy. A job fair may terrify you or make you incredibly nervous. But you’re trying to sell yourself to a potential employer and you can’t rely solely on your resume. Your interaction with a me at a job fair is an interview. Courtesy and respect are required.

Not bringing enough resumes to a job fair. Be sure to bring plenty of copies of your resume with you to a job fair. I need something to reference while you’re having a discussion.

What’s the gist of these complaints? Job seekers who are not prepared and who haven’t done their homework. You have a very short amount of time with me at a job fair. Make the most of that opportunity by being prepared and presenting yourself as a polished professional.

Resume Employment Gaps

1. Nearly a quarter of the job seekers didn’t have a LinkedIn account. The biggest offenders: Younger job seekers! All the “mature” job seekers had an account and nearly half of them had their LinkedIn account on their resume.

2. Many job seekers had resume formatting issues. Boxes, shaded lines, a variety of colors. If I take your resume at a job fair, most likely we plan to scan it into our applicant tracking system. In either case your resume will not scan properly with graphics or multiple colors. Strive for simplicity. It’s easier to read and to scan.

3. Three individuals had been out of the workforce for a long period due to family care issues asked how to address that issue on their resume. If it’s a gap in the last 10 years or so, I recommend a simple sentence with dates and a comment such as “Resolved” or “Children now in school.” It’s better to address the issue up front than hoping that no one notices.

4. About 20% of the job seekers had their security clearance or critical certifications such as CCNA buried on the second page. Please put your security clearance upfront where I can find it immediately. And critical certifications are key to your getting a job, so don’t bury them at the end of your resume.

5. About 10% of the resumes were 3-5 pages long, listing every job held in the past 25-40 years. Unless you’re applying for a job that requires 25 or 40 years of experience, don’t include it. What’s really relevant for the vast majority of job seekers is what you have achieved in the past 10 years or so.

6. The transitioning military resumes displayed one of my top pet peeves — a focus on responsibilities vs. what they achieved with those responsibilities.

7. August 2014

Create an Irresistible LinkedIn Profile

Filed under: Musings,Strategies — netrecruiter @ 14:34

If you were to Google yourself right now, what would you find?

Your LinkedIn profile is probably one of the first search results you’d see. If the thought of new customers, business associates or recruiters finding your profile has you cringing, it’s time for a little TLC.

Here’s the good news: it’s easy to stand out from the crowd with your LinkedIn photo and headline. Think of your photo and headline as your own advertising “hook” showcasing your professionalism to any new business connections.

And your headline is the place to shine. But the vast majority of people on LinkedIn allow their headline to default to their current job title. What a snooze fest!

“Director of Program Management” or “Accountant II” won’t tell us anything about you as a person. (Click to Tweet!)

Stuck on what to write? Here are four LinkedIn headline hacks with examples to kickstart your creativity:

1. Expert status

Use this headline hack if you want to establish your expertise (even if you’re a budding expert).

Expert status headline hack formula: {Keyword/subject matter expert area} who {does what} for {client, company, audience, project}. {Proof point}.


* Personal Chef specializing in gluten-free diets. Winner Palm Beach Personal Chef of the Year 2013.
* Social Media Expert driving successful campaigns on a shoestring budget. 600%+ ROI in the past 12 months.
* Bestselling Author and Professional Speaker energizing audiences to overcome limiting beliefs. 93%+ sat ratings.

2. Claim your niche

Use this headline hack if you want to be found for one or two specific keywords/key phrases relevant to your industry.

Claim your niche headline hack formula: {Keyword(s)} | {your specific benefit or focus area}


* Six Sigma Master Black Belt | Dedicated to process excellence in auto manufacturing
* Tax Accountant CPA | Specialist in family-owned businesses with revenues of $1-$10 million
* Childhood Autism Psychiatrist | Specializing in diagnosing, treating and supporting families with autistic children

3. Direct to customer

Are you in business development, sales or building your own company? This may be the headline hack for you!

Direct to customer headline hack formula: {Attention-grabbing question} + {Who you are} + {who you help}. {Proof point}. OR {Attention-grabbing question} + {Free resource}.


* Need capital? Banker for early-stage technology growth companies. Clients include XYZ and ABC.
* Need talent? Exec Recruiter helping mid-size manufacturing companies find top talent. Clients include LMN and OPQ companies.
* Need to recharge your career? Join my FREE webinar on 10 things you MUST do before you search: {short link}

4. Creative cat

Creative cat headlines don’t have a formula, but they’re included here because they’re incredibly effective when done well. If you choose this type, your headline should include who you are, who you serve, how you benefit them and your personal style.


* Copywriting artist transforming technical jargon from flat-line boring into a juicy novel-like page-turner
* Former overweight food lover turned health nut coaching fellow foodies in the joys of the Virgin diet (YUM-O)

Which headline hack will you try out? Do you have another headline hack that’s working for you? Share in the comments below!

14. March 2013

Tips for the Social Networking Recruiter: Cheat Sheet Series

Filed under: Strategies,Techniques — netrecruiter @ 12:57

The following Cheat Sheets were produced by:

Pinterest & Instagram Cheat Sheet
Understand why images are so important in your marketing mix, and how you can use them on Pinterest and Instagram to drive engagement, increase social sharing, and improve your SEO and content marketing mixes.

Blogging Cheat Sheet
Discover tips for optimizing your blog to drive more leads and improve search results. Find out what makes a blog post truly stand out, plus rules to consider for your company’s blogging policy.

Google+ Cheat Sheet
How to create your About page, leverage Google Events, Google+ Hangouts, and Google Circles, and what you need to know about Google authorship and its contribution to search rankings.

LinkedIn Cheat Sheet
Learn how to use Company pages, Product pages, LinkedIn Advertising, and LinkedIn Groups. You’ll also see how you can use LinkedIn for targeted account marketing and to improve your company’s organic search rankings.

Facebook Cheat Sheet
Everything you need to know about EdgeRank, Facebook ads, Facebook groups, Facebook lists, Facebook apps, and promoted posts. Learn how to boost your numbers of interactions and shares, plus two key questions you should ask yourself before every post.

Twitter Cheat Sheet
How to use track and engage your key followers and influencers on Twitter, plus everything you needed to know about #hashtags, @mentions, tweetchats, promoted tweets, and the all-important 4-1-1 rule for social content.

13. February 2013

Beyond LinkedIn: Must Have Apps For Power Networking

Filed under: Strategies,Tools — netrecruiter @ 13:34

Power Networking

Now that many of you have spent some time with LinkedIn, you need to know about the next generation of apps poised to help you network, host effective calls and manage your meetings, follow-ups and contacts? These apps will help you stay productive and manage the most important actions you can take for a successful career: networking and building relationships.

1. Rapportive –

This app allows you to learn everything about a person without ever leaving your Gmail inbox. Forget about searching Google; simply hover over an email and the contact’s photo, latest tweets, Facebook profile, LinkedIn profile and more will show up in your sidebar. This is incredibly useful for vetting someone, learning more and finding those unforeseen moments.

This app is a free add-on available for Chrome, Firefox and Safari. At its most basic, the tool lets you put a face to a name, but it can also act as a lightweight customer relationship management (CRM) system if you take advantage of all the integrated features.

2. Speek –

Do you find yourself constantly fumbling for a phone number and PIN, only to join a conference call at the most awkward moment? The super-simple and free conference call platform lets users choose a unique and personal link (i.e., rather than a traditional phone number and PIN to connect conference calls.

Once you’re on the call, this app provides a visual experience that lets you see who’s joined the call, see who’s talking, share files and mute participants. Plus, it’s integrated with your social media accounts, so you can connect with callers on LinkedIn or Twitter.

3. Contactually –

Relationships are the basis of any good career, and this app helps you manage timely interactions with your most important relationships. Follow up with potential clients, keep warm leads from getting cold and remember to email that mentor who will find you your next job.

Particularly good for sales professionals, freelancers and true go-getters, this system automates your contact management (i.e., the crucial networking you have to do to be successful). Every day, you get a list of people you need to reach out to, and you can track all your progress and communication patterns in your personalized dashboard.

4. Ecquire –

Another browser extension, this app integrates with existing Web services, like Salesforce, Highrise, MailChimp, LinkedIn, Twitter, HootSuite and more, to help you easily and automatically add and import information about your contacts no matter what site you’re on.

No need to remember multiple usernames and passwords or enter information multiple times. And if you’re used to having to remember to “bcc” or forward important emails to your CRM system, forget about it. This app has a great interface that is completely unobtrusive until you need it and delivers all your notes and details to multiple apps simultaneously.

5. Highrise –

This app is a cheaper, more intuitive and simpler version of Salesforce. But it’s not just good for managing sales and business development; you can also manage people and processes like your job search, clients, blogger outreach, customers and more through the use of tags, custom fields and cases (like folders).

You can keep notes about how many daughters your newest partner has and if they prefer to receive an email over a phone call. Integrate this app with some of the other extensions and apps on this list to make the simple database truly powerful and intuitive.

6. WorkFlowy –

As both an outlining and note-taking tool, this app is the closest thing to pen and paper while also featuring the powerful features needed in today’s productivity apps.

Take notes during a call or create an outline before a meeting with this app’s deceivingly simple interface. When you’re ready to do more, this app has you covered with search, collaboration tools, tagging, the ability to zoom in and out of certain projects and more so you’re always prepared with the people you want to impress.

8. February 2013

Social Recruiting Guide

Filed under: Strategies,Techniques — netrecruiter @ 21:59

Social Recruiting Guide: How to Effectively Use Social Networks and Avoid Legal Risk Building Critical Talent-Pipeline

Social networking sites such as Facebook and LinkedIn are some of the most powerful tools available to recruiters today. Facebook has more than 146 million U.S.-based members and regularly surpasses Google in site visits per day. LinkedIn has increased its number of registered users from 4,500 in 2003 to more than 161 million worldwide in 2012—with 61 percent of those users in the U.S…

Download the free Oracle White Paper at:

3. January 2013

Maximizing Your Social Media Impact

Filed under: Musings,Strategies,Techniques,Tools — netrecruiter @ 13:01

Social Media World

Check out how how to use these Social Media websites to benefit your business.

4. April 2012

16 Unique Job Boards to Help You Find Your Candidate

Filed under: Strategies,Techniques — netrecruiter @ 12:16

Whether you want a candidate in tech, television or typography, there’s likely a specialty job board out there designed to meet your specific desires. Here are 15 unique job boards to help jump-start your next candidate search:

1. Escape the City ( – Talented 20-somethings looking to ditch the 9-to-5 and “do something different.”

London-based founders Rob and Dom believe there’s more to life than doing work that doesn’t matter to you. More than 50,000 corporate professionals around the globe use this site to make their next career move.

2. 37signals Job Board ( – Programmers, designers, business types and iPhone developers.

Since 2006, this no-frills website has connected job candidates with industry leaders like Apple, The New York Times, Facebook and American Express.

3. Krop (!/) – Creative job-seekers from art directors and copywriters to web designers and developers.

This site works double-duty as a portfolio host and receives more than one million visitors each month. We love the Pluck-t portion of the site, which profiles a daily hand-picked peek at a portfolio.

4. Mediabistro ( – Anyone who creates content – whether you’re an author, blogger, writer or editor.

Frequently updated job boards keep job-seekers coming back, but it’s Mediabistro’s bulletin boards, classes (both online and in real life) and in-depth “how to” informational pieces that create community.

5. Tweet My Jobs ( – Anyone who’s tired of filling out long (and exhausting) applications on online job boards.

It’s like Mad Libs for job-seekers. Type in your desired role and industry and how you wish to receive job leads (via email, mobile or Twitter) and matches are sent directly to you. Heavy hitters like Starbucks, UPS and Verizon all use this hiring tool.

6. Glassdoor ( – This little black dress of job board sites offers resources for a wide variety of fields – from customer service and clerical positions to health care and human resources.

It includes lots of employee-generated content, which means an insider peek at anonymous salaries, company reviews and a sneak peek of interview questions and protocols.

7. Talent Zoo ( – Advertising, creative, digital, marketing and new media folks.

This easy-to-navigate site not only connects qualified individuals with clients, but also offers helpful blogs and columns from industry thought-leaders.

8. Job Postings ( – College students looking for practical job-hunting advice, who want to connect directly with employers.

This one-stop career resource offers a wealth of information, including articles, blog posts, a monthly e-advice column and a quick and easy “dream job” search engine. Its magazine is Canada’s largest career lifestyle magazine for university and college students.

9. Indeed ( – Anyone who seeks a more efficient job-application process.

With a few clicks of a mouse, applicants can narrow down job possibilities by position, salary, title, location and job type.

10. Chef2Chef ( – Culinary art students, chefs and hospitality industry types looking for positions in culinary field.

Whether you’re a baker, bartender, restaurant manager or sommelier, this site features jobs across the country, as well as resources for those still in school, just starting out or looking for a career change.

11. Journalism Jobs ( – Anyone involved in publishing and media.

Not only does this site offer extensive job listings, it also features fellowship, internship and online contest opportunities. We love its savvy industry commentary and event listings, too.

12. Think Beyond the Label ( – Workers with disabilities.

Job results are prioritized to first list those companies that are actively recruiting qualified job candidates with disabilities. The site also provides tools to employers so can they hire people with disabilities and seamlessly integrate them into the workforce.

13. Law Jobs ( – People looking for careers in the legal field.

Job-seekers can browse by category or location for everything from contract work to in-house positions. The site offers many resources, including connecting workers with temporary legal staffing agencies and legal recruiters.

14. Public Relations Society of America Job Center ( – Public relations, communications and marketing job-seekers.

The site offers handy education and professional resources from entry to senior level, as well as a tool for those considering a career change to public relations.

15. Mad Jobs ( – Design, marketing and advertising types.

This UK-based creative firm has its finger on the pulse of the new media industry.

16. Careerjet ( – Gives job seekers access to a huge selection of jobs that are sourced from various internet sites, saving the trouble of having to visit each site individually.

8. March 2012

Do Your Passwords Suck?

Filed under: Strategies,Tools — netrecruiter @ 00:44

The only person you can rely on to keep your password secure is yourself. You’re probably not doing enough to keep number one safe. The reason: Your special lump of letters, numbers, and symbols are likely spread over too many sites, are not long enough, and are probably too personal. Most of our passwords suck. And it’s kind of a big problem.


The thing to understand is that the biggest threat to your security isn’t some creep sitting in front of your email login screen, randomly bruteforcing his way into your account. Nope, you’re up against computers that can run thousands of encrypted passwords by dictionaries of several languages, everything in the World Fact Book, and Wikipedia in a matter of minutes.


Numbers substituted for letters is really, really bad. Most password applications will try that before they do plain English. Patterns on a keyboard are bad news, too. It doesn’t require much to fell some 6-character entry made from your dog’s name with some digits tacked on. People will use their birth year. If there are four digits at the end, it’s not a remarkable coincidence that most start with 19.


What can you do about it? The most important thing you can do to a single password is to make it long. Adding one more character makes it exponentially more difficult to break-even if you don’t use silly characters. Focusing on length, Appppppppppple with 11 ‘P’s,’ is actually really good. Size does matter – suggest a password 12-14 characters long.


Storing your passwords in a spreadsheet or email is also a BIG No-No. One breach means access to your whole life.


One trick is to start with a line from a favorite song. Pull the first letter of each word in the line and stick them together for something that’s easy to recall but very difficult to crack. This trick provides length—which stifles brute force attempts—and randomness—keeping clear of anything that would pop up in a dictionary.


Or try using every tool you can on your keyboard. You can use parentheses in your password. Letters, numbers, special characters, and upper case—if you’re allowed to, you should use them all.


Keeping track of the dozens of passwords you’re required to remember is pretty daunting. There are just so many other things we have to keep straight. Get yourself a password manager service. These will allow you to create crazy-secure 14-character, dictionary-search proof, symbol-using passwords for every site you visit, without relying on your brain to remember all the gibberish. Here are some to consider:


LastPass ( – manages all of your passwords, as well as additional data in a simple, easy-to-use interface

Price: Basic for Windows, Mac, Linux: Free. Premium (includes mobile) $1/month


1Password ( – desktop versions of the client will also sync via a Dropbox account with iPhone, iPod Touch, and iPad versions

Price: $50 after 30-day trial. $10.00 (iPhone and iPod Touch) and $15 (iPad, iPhone, and iPod Touch).


KeePass ( – open-source application with a sizable user base behind it

Price: Free


Clipperz ( – online password manager that doesn’t require you to download any software

Price: Free

8. February 2012

Top 10 Strategy – Spam Avoidance

Filed under: Strategies — netrecruiter @ 10:31

There are easily-avoidable problems that can make your email look like junk mail, the first being sloppy design.

This includes writing in ALL CAPS or random bright colors, using spammy keywords, and creating one giant image and pasting it in, instead of creating real content for people to read.

Broken HTML code can also cause spam filtering issues, which is why you should test, test, and then test again before you send your campaign. Make sure everything works.

Sending too often or not often enough can also be a problem, so respect your list. Think about how much stuff you’d like to receive. If you decide to change your frequency, do it with fair notice to your list, and expect some unsubscribes due to the change.

For even more detailed tips, read the How to Avoid Spam Filters guide by MailChimp.

6. January 2012

10 Search Engine Optimization (SEO) Tips To Get You Started

Filed under: Strategies,Techniques — netrecruiter @ 12:12

1.       Monitor your search standings.

2.       Be conscious of placing appropriate keywords throughout every aspect of your site: your titles, content, URLs, and image names.

3.       Integrate internal links into your site (link back to yourself) — it is an easy way to boost traffic to individual pages.

4.       Add a site map — a page listing and linking to all the other major pages on your site — makes it easier for spiders to search your site.

5.       Make your URLs more search-engine-friendly by naming them with clear keywords.

6.       Flash and AJAX all share a common problem – you can’t link to a single page… Don’t use Frames at all and use Flash and AJAX sparingly for best SEO results.”

7.       Spiders can only search text, not text in your images — which is why you need to make the words associated with your images as descriptive as possible.

8.       Content needs to be fresh — updating regularly and often is crucial for increasing traffic.

9.       Distribute links to fresh content on your site across appropriate social networking platforms.

10.   Direct more traffic to your site by developing relationships with other sites.

29. December 2011

How to Access the Free Monthly AIRS Sourcing Report

Filed under: Strategies,Tools — netrecruiter @ 11:55

To get your report sent directly to your email address, you will need to register with AIRS (reports are free) at:

The AIRS Sourcing Report offers free monthly tips, tricks and groundbreaking technologies to help you find the best talent online.

If you want to first evaluate the content of these free sourcing reports, go to:

and put in this search string: “AIRS Sourcing Report”|”Sourcing Report” Current|recruter|guide|solution|”press release”|training inurl:*2011*

From these results, you can quickly view, print out, or save the AIRS Sourcing Reports from Sep – Dec 2011, and other earlier ones as well.

23. September 2011

Making Simple & Easy Choices to Creating a Secure Password

Filed under: Strategies,Techniques,Tools — netrecruiter @ 19:17

There is no such thing as a perfect password. A committed hacker can crack any password, given enough time and the right “dictionary” or “brute force” tools. But just like breaking into a car, if the protection is strong enough, the hacker will become discouraged and pursue an easier target.


1. Start With a Base Word Phrase.


A good password starts with a base word phrase. Choose a memorable catchphrase, quotation, or easy-to-remember saying, and take the first letter from each word. Choose a phrase that is memorable to you.


Examples of some base word phrases:


    * Can’t See the Forest Through the Trees:  cstfttt

    * Put Up or Shut Up:  puosu

    * If the Shoe Fits, Wear It:  itsfwi

    * You Can Lead a Horse to Water:  yclahtw

    * The Last Mile Is Always Uphill: tlmiau

    * I Think, Therefore I Am:  ittia

    * Oh Say Can You See:  oscys

    * My Dog Quinnie Loves Mystery Suprises: mdqlms


Suggestion: try this list of acronym phrases you could use for inspiration


Suggestion: try this list of famous quotations and catchphrases


2. Lengthen the Phrase


Passwords start to become strong at 6 characters long. While a long password can be annoying to type, a long password really helps to slow down brute force hacker attacks.


Tip: lengthen your password by adding the website name or computer software name to the base phrase. For example:


    * cstftttGmail

    * puosuVista

    * itsfwiEpinions

    * yclahtwWin7

    * tlmiauMac

    * ittiaAboutdotcom

    * oscysPayPal

    * mdqlmsEbay


Tech tip: passwords that are 15 characters and more are extremely strong, because Microsoft Windows will not store scrambled passwords in hidden files once they are 15 characters or longer.


3. Scramble the Phrase


Scrambling does not necessarily mean rearranging the letters. Rather, scrambling your password can effectively be achieved by swapping one or more of the password letters with a non-alphabetic character, and then purposely including uppercase and lowercase letters within the password. Scrambling creatively uses the shift key, punctuation marks, the @ or % symbols, and even semi-colons and periods. Using numbers as substitutes for letters is another strong scrambling technique.


Examples of scrambling:


    * CstftttGm@il

    * Puo5uVista

    * 1tsfwiEpinions

    * Ycl@htwWin7

    * 7lmiauMac

    * ittiaAboutdotcom

    * o5cysPayPal

    * mdqlm?!Ebay


4. Lastly: Rotate/Change Your Password Regularly


At work, your network people will require you to change your password every several days. At home, you should rotate your passwords as a matter of good computer hygiene. If you are using different passwords for different websites, rotate portions of your passwords every few weeks. Note that rotating parts of the password, not the entire passwords, will help deter hackers from stealing your phrases. If you can memorize three or more passwords at the same time, then you are in good shape to resist brute force hacker attacks.




    * mdqlm?!Gmail

    * CstftttVista

    * Puo5uEpinions

    * 1tsfwiWin7

    * Ycl@htwMac

    * 7lmiauAboutdotcom

    * ittiaPayPal

    * o5cysEBay


5. Advanced Password Tips


There are several other resources for building strong passwords.


    * See more samples of strong passwords here.


    * See other personal password suggestions.


    * A FREE online password generator.


    * There are multiple drag-and-drop software tools that help you bypass hacker keylogger software.


Free tools like:


KeyWallet Password Manager


KeePass – a free open source password manager, which helps you to manage your passwords in a secure way.




work well because you can avoiding typing your passwords entirely, and just let your mouse do the data entry.


    * You can also employ a digital vault like Password Safe. This kind of software creates personal “lockers” to keep all your passwords locked under a master password.


    * Or try phrasing tips for password generation.

29. July 2011

Pros and Cons of a Virtual Career Fair

Filed under: Strategies,Tools — netrecruiter @ 15:10



Distractions. Virtual job fair recruiting booths are staffed from the comfort of a hiring manager’s computer. That also means the possibility that recruiters or hiring managers may simply forget to sign in during the ‘live’ hours of an online job fair. To overcome this limitation, virtual job fair organizers need to obtain the buy-in of hiring managers and recruiters including blocking short spells of time on their calendars.


Overly Objective. The virtual career fair misses the combination of eye-contact and other body language that allow a job candidate to make a good first impression, or a recruiter to obtain first impressions. This is the biggest limitation of a virtual career fair – the absence of face-to-face contact, the absence of softer aspects that go into forming first impressions about a job candidate or a hiring organization’s culture. To counter this objection, one must remember that the virtual career fair is designed primarily to serve as a powerful pre-screening mechanism rather than an interview tool. Recruiters who may have at their disposal tools such as web-cams to bridge the distance, are still hesitant to use them in a virtual career fair. That is because of the gray area of repercussions relating to matters of equal employment opportunity, should a candidate not make the first cut after a virtual web-cam session. A virtual job fair is for recruiters to make instant contact with the best job candidates, no matter where they are physically located. Often, job candidates might be busy at work or located in faraway places. The virtual job fair wraps itself around their schedule, allowing them to log in and directly talk to hiring managers from the privacy of their computers for the initial screening.


Inertia about New Technologies. Recruiters and hiring managers may have an apprehension about learning to use a new tool for recruiting, no matter how simple it may be to use. This is a normal human reaction to any form of change. Look for technology that allows recruiting booth owners to add and manage their own content. A highly responsive technical support team hand-holds even the novice user. With repeated use of the platform, this issue is easily overcome.




Incredibly Convenient. The single biggest advantage of virtual job fairs in the minds of recruiters as well as job candidates and organizers that we have heard over and over again is that it is ‘extremely convenient’. A virtual booth can be set up typically within an hour. It may take some time to plan out the content in the virtual recruiting booth. However, after that it is simply point-click actions, requiring no special software downloads and no special knowledge of software programming.


No Travel. When job candidates from the military plan their return to civilian duty they can use a virtual job fair platform to connect live with recruiters even before they return home. Overseas job candidates, many from the U.S. Military, can now apply from various remote locations. Only a virtual job fair makes this possible.


Quick Turnaround Time. Change the job listings in your virtual booth with a couple of clicks, then instantly publish and preview your virtual recruiting booth. Now you are ready for your next virtual job fair. Only in a virtual job fair is such a quick turnaround time possible. Market it and promote it in any part of the world you desire using the power of social media and the Internet. With a virtual career fair, rinse-and-repeat is probably easier than doing laundry in a modern washing machine.


Virtual job fairs are definitely worth a try, and you might even be able to weave it into your regular recruiting program without straining your budget too much, because they are highly cost-effective.



Some Virtual Recruiting Providers

UBM Studios
CareerArc Group (TweetMyJobs was acquired by them)
iTradeFair (see there YouTube Infomercial)

16. November 2010

Top 10 Tool – Boolean Bar Toolbar

Filed under: Strategies,Tools — netrecruiter @ 08:53

The Boolean Bar Toolbar is compatible with the following Internet browsers:

– Microsoft Internet Explorer versions 6 and above on Windows Vista, XP, and 2000 operating systems
– Mozilla Firefox versions 1 and above, including beta versions, on Windows (Vista, XP, and 2000), Mac, and Linux operating systems.


Examples of the some of the many search algorithms found on this toolbar: keyword skill (inurl:profile OR intitle:profile) keyword location keyword location skill skill location (“about me” OR profile) keyword keyword location location skill skill keyword skill “job title” location -how -write “job title” location profile keyword skill profile -how

KEYWORD (intitle:contact OR inurl:contact OR intitle:contactus OR inurl:contactus OR intitle:company OR inurl:company OR email OR phone) -inurl:product -inurl:scholar -inurl:books -site:edu

KEYWORD intitle:”company profile”

KEYWORD (intitle:”board of directors” OR intitle:”board members” OR inurl:investors OR intitle:investors OR intitle:”share holders” OR inurl:”share holders” OR founder OR CEO OR “chief executive officer”)

KEYWORD ( OR OR OR -(-inurl:find OR -intitle:”linkedin directory” -inurl:dir)


KEYWORD (intitle:about OR inurl:about OR intitle:aboutus OR inurl:aboutus OR intitle:profile OR inurl:profile)


KEYWORD ( OR OR OR OR OR OR inurl:search (“keywords” OR “keywords”) “title1” OR “title2” “United States” intitle:”business people” keyword skill location “job title” keyword location (inurl:people OR intitle:profile) -jobs

mailto=* OR email=* senior.auditor (atlanta OR georgia OR ga)

mailto: “” (philadelphia | wayne) Vice OR VP 212

“email * *”

(keyword 1 OR keyword 2) (inurl:list | inurl:~members | inurl:directory | intitle:list |

(“DNA sequencing” OR PCR OR metabolic) (inurl:list | inurl:~members | inurl:directory | intitle:list | intitle:~members | intitle:~directory | inurl:staff | inurl:association | inurl:board | inurl:committee | intitle:association | intitle:board | intitle:committee | intitle:staff) (email | contact) ext:xls intitle:on “San Diego” “software engineer” java -jobs

use – engineer j2ee near:”San Diego” within:100mi intitle:”on twitter” “bio * * “software engineer” ” inurl:location inurl:res “job title” (“keywords” | “keywords” | “keywords”) (inurl:contact | intitle:contact | intext:contact | email | phone)

26. July 2010

How to Design a Mobile Enabled Website

Filed under: Strategies,Techniques — netrecruiter @ 15:59

Is your website mobile? Can your customers find you when they need you the most?


It is estimated that mobile advertising growth will continue at a rate of 10% each year throughout the next decade. With statistics like this, no business can afford not to jump on board and stay on top of this highly effective marketing method in this stage of the game.


Look around your business and note the people using a smart phone. Are some of your clientele mobile warriors? You might be surprised but odds are if you are one yourself, you are already aware of the growing numbers of people of every demographic that are using their mobile devices for much more than making phone calls.


Here are few import points to consider when designing a mobile enabled website for your organization.


1. Less is better. Plan your information architecture based upon what users typically want first when they go to your web site. Make a list and prioritize each page or function.


2. Minimal use of graphics. The on-the-go mobile user is not going to be wowed by images, pictures and graphics. They are browsing because they are looking for specific information. You want them in and out of your site. You’ll wow them with simplicity.


3. Button and font size. Eliminate wasting your visitor’s time by make links and buttons a size that is finger-friendly. Tiny text and button will just bring the visitor closer to exiting your web site.


4. If you want to sell products or services via your mobile website, think about using PayPal or Google Checkout. This eliminates the visitor from having to type in all contact and credit card information.


5. Promote your site through geo-targeted sites like Google Maps, Bing Maps and Yelp.


Your website should be able to read easily on a web capable phone or mobile internet device. If you’re equipped and capable enough to make your own mobile theme, the more power to you, for those of you who don’t have a designer’s or coder’s bone in your body, you have several viable options:


WPtouch is a hybrid WordPress theme/plugin. It allows you to pick and choose what content you want to display to mobile browsers, and based on your formatting, plops your data into a beautiful, easy-to-read, mobile WordPress theme. WPtouch loads lightning fast and shows your content beautifully, without interfering with your regular site theme. WPtouch automatically transforms your WordPress blog into a web-application experience when viewed from an iPhoneTM, iPod touchTM, AndroidTM, or BlackBerry StormTM touch mobile device.


Mobify is more of a manual tool, you kind of have to know what you’re doing, or at least have someone who does at your disposal. It has a web editor that allows you to style your mobile them yourself. Just using the default style it has after choosing your content won’t cut it. You have to work some CSS magic.


WordPress Mobile Edition will give your website an iPhone-like makeover. Not much room for customization here, but you can add more mobile user-agents via the settings page.


Encouraging communication between yourself and your readers is an endless task, so give them more reason to respond to you by reversing the order of comments, displaying the newest comments on top, right below your post. It’s just a simple setting change, go to your Discussion Settings in the administration area, and choose to display newer comments at the top of each page.


Remember, the internet is always changing, and so are the ways we communicate on it. Show your readers you are informed and have an opinion about current events in your niche, and they will be drawn to speak to you.

25. May 2010

Purples Squirrels Discovered at RecruitDC

Filed under: Strategies,Techniques — netrecruiter @ 19:52

A purple squirrel is more than just an oddly colored rodent. In the recruiting vernacular, a “purple squirrel” is a metaphor for that very rare, highly sought after, almost extinct species of candidate, because finding this candidate is about as easy as finding a purple squirrel.

How to Find Polygraph Candidates on Google

The strategy I use is filtering all the things I don’t want to see like job postings, etc. Keep your basic skill set search simple. If you get too many results, you can always add more filters to target a specific location or type of polygraph (“full-scope” OR “fullscope” OR “life style” OR lifestyle).

clearance AND polygraph AND resume -recruiter -job -jobs -submit -apply -”looking for” -recruiting -hiring -send -”email to” -”email resume” -opening -”to resume” -“resume database” -“sample resume” -applicant -examiner -chartrecorder

clearance AND polygraph AND “about me” OR bio OR vitae OR cv OR homepage OR profile OR resume OR resumebook -recruiter -job -jobs -submit -apply -”looking for” -recruiting -hiring -send -”email to” -”email resume” -opening -”to resume” -“resume database” -“sample resume” -applicant -examiner -chartrecorder

Place this hyperlink in your browser. It’s a search for any resume that has the word “polygraph”.  Add more filters or come up with your own key words.

30. April 2010

Top 10 Technique – Honing In On That Elusive Resume

Filed under: Strategies,Techniques — netrecruiter @ 15:05

How many different words can be used to find a resume or candidate profile, only a resume or profile, and not a job announcement? Crafting a search string that returns only useful information about your intended target is not that hard.

Let’s start with the different ways a resume or candidate profile can be found on the Internet. You want to find the following words in either the title of the web page or the within the URL or web address. Hence, the two commands to use will be “intitle:” and “inurl:”. These are generally universal commands among most of the major search and metasearch engines.

Here are some synonyms or alternative names for how resumes or candidate profiles can be found.

About Me
Curriculum Vitae

You can further refine your search of that elusive resume or candidate profile by adding qualifiers that are generally found within the body of these pages.

Summary of Qualifications
Work Experience
Work History

And finally, you will need to weed out all those JOBS with some choice words or phrases.

email resume
email to
looking for
to resume

6. January 2010

Strategies – Unique Web Sites to Leverage Your Recruitment

Filed under: Strategies — netrecruiter @ 13:18

Criminal Searches provides the scary-but-useful data on how many criminals live in your neighborhood, what crimes they were convicted of, and, in some cases, their names and personal info. It’s all culled from public records, and is presented as a Google Maps mashup. You can restrict your search to sex offenders, search on a specific name to get a criminal history, or do a general search for criminals by city or zip code.

We have stared into the social-networking abyss and it is the information overload named FriendFeed. The service aggregates all your social content and activity from Facebook, Flickr, Digg, YouTube, Twitter,, blogs, and so on. It aggregates your friends’ activity, too, giving you a meta-feed of your online social life. Depending on how active your friends are, it can be a pleasant stream of sociality, or like trying to drink from a firehose.

Without a doubt, Howcast has the best-looking how-to videos on the Web. All kinds of topics like “The Questions That a Good Recruiter Asks a Hiring Manager”, “How To Automate the Resume Sourcing Process” or “How To Recruit With YouTube”. Sign up to get a How-To Video of the Day via e-mail, as well as to be able to edit their how-to wikis, talk to experts in the community area, or upload your own videos. The user-generated stuff is okay, but the Howcast-produced vids are particularly great.

PicApp can make a world of difference on your blog or Web site. It’s a free stock-photo service that lets you quickly and easily grab photos of whatever subject you need for use on your blog. PicApp has quite a large image catalog, and photos range from run-of-the-mill stock photos to celebrity pics.

Visual representations of data are nothing new, but Tag Galaxy takes it to new heights in searching Flickr photos. Enter a single keyword (I used “frog”) and you’ll see a 3D representation of a solar system with the keyword as the sun, orbited by related word “planets” (e.g., “amphibian,” “green,” and “toad”). Click a planet to combine keywords, or just click the sun (your main keyword) to get a unique photo-sphere covered with up to 236 images pulled from Flickr. Spin it in any direction with the mouse, clicking shots for close-ups. It takes a while to surf them all this way, but makes for a fascinating time waster.

18. December 2009

Strategies – Effective Recruiting Begins at Home

Filed under: Strategies — netrecruiter @ 18:16

If you’re not collecting email addresses on your homepage (and anywhere else you can), you are missing out on opportunities to turn first-time job seekers into your best employees. No matter how they found you – maybe you rented an opt-in list, placed a banner ad or two, distributed a flyer or sent a postcard – if you’re not providing a way for passive/active job seekers and visitors to express interest in hearing from you in the future, that opt-in list rental, that banner ad, flyer or postcard was nothing more than a one-shot deal.

Here are some hints and tips on building your own opt-in emailing list.

Begin by asking for email addresses at every point of customer contact:

– On your company website
– In a guest book
– On customer service or support calls
– On invoices, brochures, customer surveys, feedback forms
– At tradeshows or events
– Place your email list sign-up on your homepage above the fold

You may also want to place it on other pages, like “careers” or “contact us” but whatever you do, don’t hide it! Same goes for your guest book. Place it prominently. Ask your employees to make it a part of their routine to ask friends if they would like to receive your newsletter, to receive special promotions, or to be notified of private events.

I want confidentiality

Just get the email address to start. Your visitors’ and jobseekers’ trust must be earned and this only happens over time. To that end, also make your privacy policy clear up front. Make sure they understand how you will be using their email address, that it won’t be sold or traded and that they can decide to “opt-out” of further communications at any time.

Why should I sign up?

If the lure of private events or promotions isn’t enough, email list sign-up success can be achieved with sweepstakes, drawings or the like. Make sure your incentive is closely related to your product or service. That way, you’ll end up with an audience interested in you, not just the latest gadget.

No matter what you’re recruiting and no matter what your size, your goal should be to make the most of every visitor and every job seeker. Make your site traffic and/or foot traffic, work for you by building your own opt-in email list and communicating with your visitors and job seekers.

17. December 2009

Strategies – Online Job Postings

Filed under: Strategies — netrecruiter @ 19:36

Great online recruitment advertising can be the key to attracting the “A”-list talent your company needs. Here are 9 tips for maximizing your advertising budget.

1. No misspellings in your job posting.
2. Specify a salary range for your job posting.
3. Disclose your company name in the job posting.
4. Put as many keywords in your job description as you can.
5. Promote your company in the job posting.
6. Explain what makes your company unique and attractive to applicants.
7. Describe your benefits, emphasizing any special perks your company may have.
8. Use a more traditional job title so applicants understand what the position is.
9. Make sure the job posting is not too lengthy.

7. December 2009

Strategies – Free Video Tutorials

Filed under: Strategies — netrecruiter @ 15:04

Knowledge is power. And free knowledge aint so bad either. Butterscotch offers lots of free video tutorials that can greatly improve your social networking and further leverage your company’s recruiting muscle. Here are a few of the many subjects presented, most having 10 or more episodes per subject.

Advanced Twitter Tips
Craigslist Fundamentals
The Finer Points of Facebook
Introduction to Flickr
Getting connected with LinkedIn
Beginner’s guide to YouTube
Facebook for grownups
Get Twittering – Twitter for Beginners

2. December 2009

Strategies – eGrabber Newsletter

Filed under: Strategies — netrecruiter @ 19:51

Smart companies know that to effectively sell their product they must provide value-added content for their readers that is both valuable and completely free. eGrabber publishes its Tips for Recruiters newsletter twice a month. Here is a sampling of what they’ve offered up over the last year.

Use Google to Build Lists of Targeted Companies, July 2008

Industry-related conferences and the companies taking part in them are a good way to build a list of targeted companies.

The Google search syntax to find information on conferences pertaining to a particular industry is

(intitle:conference OR intitle:symposium OR intitle:expo) Industry

For example, to find information on conferences about the pharmaceutical industry, the search string will be

(intitle:conference OR intitle:symposium OR intitle:expo) pharmaceutical

Of particular interest would be the speakers, industry experts, sponsors and the companies they represent.


‘linkdomain’ Command in Yahoo!, September 2008

The linkdomain is a lesser known command in Yahoo!. It finds resumes that contain links to a particular website. The search syntax for this command is as follows:

linkdomain:website intitle:resume keyword

For example, if you are looking for the resume of a software engineer who is related in some way to projects at IBM, the search string is as follows intitle:resume “Software Engineer”

This could be a great way for you to get in touch with corporate alumni.


Find Companies that Layoff or Downsize in your State, October 2008

A recession is a time when top talent finds itself unexpectedly out of work. This provides an opportunity for you to hire them. Do a search on Google News to find companies in your city or state that layoff or downsize their staff. The Google search syntax is as follows:

Company Name/ Industry (layoff OR downsize) (State)

For example, if you are looking for layoff related news in the manufacturing sector, the search string will be

Manufacturing (layoff OR downsize)

You can also set Google Alerts to receive news on current and future planned layoffs.


Automate Part of your Sourcing Process, November 2008

Sourcing candidates manually from the Internet is a time consuming process, even if you have the right search strings. But, there are ways to automate parts of the process. For example, you can use Google Alerts to receive links to new resume postings straight to your inbox. Here’s how:

1) Go to the Google Alerts website
2) In the ‘Search terms’ box, enter your search string. For example, if you would like to receive information in new resume postings/ updates for Certified Public Accountants (CPAs) in the state of California, enter the following search string* in the box

intitle:resume (CPA) (California | CA)
3) In the ‘Type’ box, select Web from the drop-down
4) Enter your email and click on the Create Alert button

Now you will start receiving updates from Google through emails. All you need to do is check your inbox for info on links to new / updated resumes.


Search College Honor Societies for Resumes, December 2008

You can use the intitle and inurl command in Google to look for resumes in College Honor societies. The Google syntax is as follows:

(intitle:resume | inurl:resume | inurl:cv | intitle:cv) “Society name” (keyword)

For example, Alpha Sigma Mu is the Honor Society for Metallurgy and Materials Engineering. If you are searching for someone with experience in Metallurgical engineering, the syntax will be

(intitle:resume | inurl:resume | inurl:cv | intitle:cv) “Alpha Sigma Mu” (Metallurgy | Metallurgical) Industrial Design

Similarly, there are societies for Business and Management, Criminal Justice, Journalism and more.


Using Social Networks for Background Screening, April 2009

A recent survey titled “Background Screening – Top Technology Trends 2009” said that 1 in 5 employers use social networking sites to make a hiring decision. The trends indicate a considerable, if not major, shift in focus to using non traditional sources – social networks, forums and blogs – for background screening.

Here is a simple Google search script that will help you research people’s profiles on LinkedIn, MySpace, ZoomInfo, etc.

<Candidate’s Name>

For example, to search for Chandra Bodapati’s (Founder & CEO of eGrabber) profile on LinkedIn, the script will be

Chandra Bodapati

Similarly you can use,, and more.


Search Resumes on, May 2009 has a resume directory with thousands of resumes. The Google syntax to search resumes on is as follows:

Keyword inurl:resumes State

For example, to search for resumes of software engineers in the state of California, your search script will be

Software Engineer inurl:resumes CA

You can replace the keyword and the state in the above script to search for resumes of your choice from preferred locations.

Note: You can also use the inbuilt Google search option on this website to search resumes.


Include Related Job Titles in your Resume Search, July 2009

You might sometimes have the tendency to get stuck by a single title that your client (company) may use to describe a job position. In today’s industry, job titles are changing frequently. For example, software programmer, software developer, software engineer, etc. are different job titles for the same job function. So, unless you use all the related titles in your search, you are likely to miss out on some good candidate leads.

One way to find all relevant job titles is to first search the career sites using the (only) job title given by your client. Take note of the job titles that come up. Most sites provide a “View similar jobs” link beside the job titles in the results. Clicking that link will get you a series of similar positions categorized by Freshness, Overlooked, Relevant, etc. Under the Relevant category, you will find jobs similar in content to the position you are searching for.

You can include all such relevant job titles to expand your search.


Search profiles on using Google, October 2009

Pipl is a search engine to find addresses and other information that can help locate someone – a business contact or a prospective candidate.

The Google search syntax to find profiles on is (inurl:people OR intitle:profile) -jobs

For example, to search for profiles of Business Analysts, the search string will be

Business Analyst (inurl:people OR intitle:profile) -jobs

You can even make the search location specific as follows

(Business Analyst) (California OR CA) (inurl:people OR intitle:profile) -jobs

Try different variations of the above search string or replace the keyword with related terms to get desired search results.


Use Online News Sites to Find Passive Candidates, December 2009

Did you know that you can use online news websites to prospect for passive candidates? The Google search syntax to search news sites is

site:online news website “keyword”

For example, if you are interested in sourcing Software Architects from The Seattle Times’ website, the search string will be as follows “software architect”

You can also use the OR operator to search multiple news sites

( OR “software architect”

If you do not know the URLs of websites of newspapers, go to to look them up.

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