Tips for the Social Networking Recruiter: Cheat Sheet Series

March 14th, 2013

The following Cheat Sheets were produced by: http://www.marketo.com/about/

Pinterest & Instagram Cheat Sheet
Understand why images are so important in your marketing mix, and how you can use them on Pinterest and Instagram to drive engagement, increase social sharing, and improve your SEO and content marketing mixes.

Blogging Cheat Sheet
Discover tips for optimizing your blog to drive more leads and improve search results. Find out what makes a blog post truly stand out, plus rules to consider for your company’s blogging policy.

Google+ Cheat Sheet
How to create your About page, leverage Google Events, Google+ Hangouts, and Google Circles, and what you need to know about Google authorship and its contribution to search rankings.

LinkedIn Cheat Sheet
Learn how to use Company pages, Product pages, LinkedIn Advertising, and LinkedIn Groups. You’ll also see how you can use LinkedIn for targeted account marketing and to improve your company’s organic search rankings.

Facebook Cheat Sheet
Everything you need to know about EdgeRank, Facebook ads, Facebook groups, Facebook lists, Facebook apps, and promoted posts. Learn how to boost your numbers of interactions and shares, plus two key questions you should ask yourself before every post.

Twitter Cheat Sheet
How to use track and engage your key followers and influencers on Twitter, plus everything you needed to know about #hashtags, @mentions, tweetchats, promoted tweets, and the all-important 4-1-1 rule for social content.

Beyond LinkedIn: Must Have Apps For Power Networking

February 13th, 2013

Power Networking

Now that many of you have spent some time with LinkedIn, you need to know about the next generation of apps poised to help you network, host effective calls and manage your meetings, follow-ups and contacts? These apps will help you stay productive and manage the most important actions you can take for a successful career: networking and building relationships.

1. Rapportive – http://rapportive.com/

This app allows you to learn everything about a person without ever leaving your Gmail inbox. Forget about searching Google; simply hover over an email and the contact’s photo, latest tweets, Facebook profile, LinkedIn profile and more will show up in your sidebar. This is incredibly useful for vetting someone, learning more and finding those unforeseen moments.

This app is a free add-on available for Chrome, Firefox and Safari. At its most basic, the tool lets you put a face to a name, but it can also act as a lightweight customer relationship management (CRM) system if you take advantage of all the integrated features.

2. Speek – http://www.speek.com/

Do you find yourself constantly fumbling for a phone number and PIN, only to join a conference call at the most awkward moment? The super-simple and free conference call platform lets users choose a unique and personal link (i.e., speek.com/bret) rather than a traditional phone number and PIN to connect conference calls.

Once you’re on the call, this app provides a visual experience that lets you see who’s joined the call, see who’s talking, share files and mute participants. Plus, it’s integrated with your social media accounts, so you can connect with callers on LinkedIn or Twitter.

3. Contactually – http://www.contactually.com/

Relationships are the basis of any good career, and this app helps you manage timely interactions with your most important relationships. Follow up with potential clients, keep warm leads from getting cold and remember to email that mentor who will find you your next job.

Particularly good for sales professionals, freelancers and true go-getters, this system automates your contact management (i.e., the crucial networking you have to do to be successful). Every day, you get a list of people you need to reach out to, and you can track all your progress and communication patterns in your personalized dashboard.

4. Ecquire – http://www.ecquire.com/

Another browser extension, this app integrates with existing Web services, like Salesforce, Highrise, MailChimp, LinkedIn, Twitter, HootSuite and more, to help you easily and automatically add and import information about your contacts no matter what site you’re on.

No need to remember multiple usernames and passwords or enter information multiple times. And if you’re used to having to remember to “bcc” or forward important emails to your CRM system, forget about it. This app has a great interface that is completely unobtrusive until you need it and delivers all your notes and details to multiple apps simultaneously.

5. Highrise – http://highrisehq.com/

This app is a cheaper, more intuitive and simpler version of Salesforce. But it’s not just good for managing sales and business development; you can also manage people and processes like your job search, clients, blogger outreach, customers and more through the use of tags, custom fields and cases (like folders).

You can keep notes about how many daughters your newest partner has and if they prefer to receive an email over a phone call. Integrate this app with some of the other extensions and apps on this list to make the simple database truly powerful and intuitive.

6. WorkFlowy – https://workflowy.com/

As both an outlining and note-taking tool, this app is the closest thing to pen and paper while also featuring the powerful features needed in today’s productivity apps.

Take notes during a call or create an outline before a meeting with this app’s deceivingly simple interface. When you’re ready to do more, this app has you covered with search, collaboration tools, tagging, the ability to zoom in and out of certain projects and more so you’re always prepared with the people you want to impress.

Social Recruiting Guide

February 8th, 2013

Social Recruiting Guide: How to Effectively Use Social Networks and Avoid Legal Risk Building Critical Talent-Pipeline

Social networking sites such as Facebook and LinkedIn are some of the most powerful tools available to recruiters today. Facebook has more than 146 million U.S.-based members and regularly surpasses Google in site visits per day. LinkedIn has increased its number of registered users from 4,500 in 2003 to more than 161 million worldwide in 2012—with 61 percent of those users in the U.S…

Download the free Oracle White Paper at: http://www.brethollander.me/wp-content/uploads/2013/02/Social-Recruiting-Guide.pdf

Maximizing Your Social Media Impact

January 3rd, 2013

Social Media World

Check out how how to use these Social Media websites to benefit your business.

I Enjoy My Dead-End Career

November 8th, 2012

Dead End CareerThroughout the world, societies seem to be moving further by singing the praises of the drive for power and wealth. You’ve heard the sayings about the downsides of the “rat race” and “keeping up with the Joneses” — but at the end of the day, we need only look in the mirror to see a perfect example of the people we’re mocking.

I’ve decided to pursue a life of recruiting and sourcing. There is little to no prospect of “moving up” since I don’t plan on going corporate, and I’ll probably spend most of my of time working from home in my undies…!!!

So why would someone do something so ridiculous? Here’s my argument for abandoning the career ladder and instead pursuing a so-called “dead-end” career.

If You Have the Right Job, You’ll Love Working

Our society likes to say that a well-adjusted person “works to live” and doesn’t “live to work,” but I say that’s totally backwards. If the part of your day that you are working doesn’t count as “living,” then half of your life will be irrecoverably lost.

Instead, find the life you want to live and then figure out how to make a living from it. As a recruiter, I view myself as the consummate marriage broker, fulfilling the expectations and desires of both the candidate and the employer. My career choice gives me the ability to do what I want to do for fun, and to get paid enough to live for it.

Getting to Be Different

There’s something appealing and satisfying about leaving behind the pursuit of social status and trading it in for the pursuit of personal perfection. Beware, though, that abandoning the eternal hunt for power and wealth can make you look rather alien in an increasingly suburban world.

Ending Performance Anxiety

I am not ambitious. I’m considerably more interested in making my work acceptable to myself than I am in making it impressive to my peers. I don’t need upward mobility, because my current momentum will already carry me to or beyond where I want to be.

Financial Independence

How can making less money give you greater financial independence? The answer lies once again in social status. Many of the most expensive things we buy (like sporty cars, McMansions with serious acreage, or that 500 sq ft home theater) are luxury items that serve as a black hole for our incomes.

There is, of course, a certain level of income needed to live while being financially independent, but that number rises and falls depending on where you live and your own perceived social status.

How does pursuing a “dead-end” career fit in your lifestyle?

How To Use The Internet When The Internet Is Gone

November 5th, 2012

In late October 2012, Sandy stormed through the Northeast, knocking out the electricity. Lights went out, and so did Wi-Fi. Though a laptop was still charged, it was without Internet.

 

The local cell networks were both degraded by the weather and instantly overloaded as thousands of people around called their friends and family to ask, “Did your power just go out? Are you OK?”

 

Your phone is getting service, but just barely. Calls are patchy. 3G and 4G Internet aren’t working at all, so neither are your apps. All you can depend on is the most resilient, and limited, feature of your cell service: Text messages.

 

The Washington Post had a great post up about how to use Twitter (http://wapo.st/S6M5D4), which was originally a text-based service, without Internet access. But there’s a lot more you can do with SMS — from Twitter and Facebook to email and search. Here’s how to access the Internet without the Internet:

 

You can still use Google even if all you have is SMS access. Just add 466453 (GOOGLE) to your phone book, then text to it as if you’re searching.

 

Here’s something you may not have known about your phone number: It has an e-mail address. Almost every carrier operates what’s called an e-mail gateway, meaning that you can send and receive e-mails via text.

 

Here’s how to figure out your phone’s e-mail address:

 

If you’re on Verizon, it’s yournumber@vtext.com (as in 5551234567@vtext.com), or if that doesn’t work, yournumber@vzwpix.com

 

If you’re on AT&T, it’s yournumber@txt.att.net, or if that doesn’t work yournumber@mms.att.net

 

If you’re on Sprint, it’s yournumber@messaging.sprintpcs.com

 

If you’re on T-Mobile, it’s yournumber@tmomail.net

 

(For other carriers, or to troubleshoot yours, check here.)

 

Now, to receive your e-mail via SMS, you’ll need to forward it to your gateway address: Most e-mail services offer this for free in the settings page. Here’s how to do it in Gmail, for example. You’ll have to turn this on before you lose Internet access. So, like, now.

 

If this doesn’t work, depending on your carrier and e-mail provider, you can try an automated forwarding service such as TXTJet.

 

Add a forwarding address

 

To send e-mails via text, you can usually just enter an e-mail address instead of a phone number. These same e-mail gateways work in reverse, meaning you can either respond directly to messages forwarded through the gateway or send a new message by entering “email_address@whatever.com” in the recipient box in your texting app. This works on many older phones, too, though typing out email addresses on a T9 keypad will be a chore.

 

It’s not the most graceful process, but it works.

 

You can do almost anything on Twitter via SMS, which, if you’re interested, you can read about here. But in the event of an outage, there are really only two Twitter SMS features you’ll need.

 

To get simple updates from any account, set up an SMS Fast Follow. This does not require your Twitter account, and will keep your text volume low. Just send “Follow [username]” to 40404. (No @ symbol required.) This will let you receive updates from important accounts, but won’t let you post. Some suggestions and example for Fast Follows, though yours will be location-specific:

 

@nycgov

@wsjweather

@fema

@twc_hurricane

 

To post to Twitter, follow these instructions from Twitter’s FAQ:

 

How to add your phone to your existing Twitter account via SMS:

- Send a text to your Twitter code [40404] with the word START.

- We’ll reply and ask you to text YES to the Twitter short code.

- Text your username to the same number. Do not use the @ symbol or quotation marks. Send your username ONLY. For example: netrecruiter

- Next, text your password. This is case sensitive, so be sure you are sending your password correctly.

- That’s it! You’re ready to go!

 

Your account can now be used with the whole range of Twitter text commands, found here. A few important ones:

 

ON: turns ALL your authorized Twitter updates and notifications on.

 

OFF: turns ALL phone notifications off.

 

Otherwise, anything you send to 40404 will be posted from your account. (These instructions only work for Verizon, AT&T, and affiliated MVNOs.)

 

This used to be more functional, but you can still have Facebook forward you notifications and private messages via SMS, as well as post status updates. You can also respond to private messages, which is potentially valuable if you don’t have someone’s phone number but happen to be Facebook friends.

 

To activate Facebook via SMS, go to your Facebook account settings and click “Mobile” on the left side of the page. Turn on Facebook Message forwarding and Notifications. (You can customize which ones get through in a submenu.)

 

Once this is set up, you can also post a status update by texting it to 32665 (FBOOK).

Going Virtual

May 16th, 2012

Just think of it! Sipping a frosty drink while sitting in a lounge chair on the beach – and on your lap sits a computer with an aircard. Your “virtual office”.

When I first starting dreaming about working from home full time, visions of a clean house, on-demand gourmet lunches, and selling my car clouded most of my reasoning.

While the benefits of going virtual are obvious, how to get your boss to see those benefits can often be less-obvious.

But the truth is, this move does have to benefit your company or boss in some way for them to agree to let you work remotely. So before you ask for a meeting with your superior, sit down and compose a request by answering the following questions:

1. First and most importantly, will working from home actually help you do your job?

Unless you’ve done something to personally insult yours, bosses make decisions based on job performance and productivity.

If your job description involves the physical supervision of employees in their cubes or work spaces, you probably need to consider a career change rather than going virtual. If, however, your position requires a high level of creativity and focus and you spend most of your day alone, bring that up.

Working in a loud, booming office environment can make it hard to concentrate, and sometimes even to get things done. Emphasize that working virtually will allow you more control over your environment and allow you to focus on providing high quality work. What’s not to like about that?

2. Does your company’s communication structure support going virtual?

Does your company already include several virtual folks. Are meetings held on Skype or GoTo Meeting conference calls, or do you spend the day with your eyes glued on the Microsoft Outlook home screen.

This is an ideal situation for going virtual, but perhaps it is not your situation. If you can be patient, take the long-term guerilla approach by slowly suggesting best practices and different technologies that can build toward a more virtual business structure six to 12 months down the line.

3. Do you have comfortable and relaxed communication habits with your supervisors and teammates?

Maybe you use Skype and are well-liked on your team… but could you shoot a text to someone who does graphics or pick up the phone and call your editor without extreme awkwardness?

The state of your current team interaction can either be a hindrance (Uhh…why are you calling me?) or a blessing (Hey, what up?). Strong relationships that will encourage cooperation and teamwork regardless of where you work is what makes a team shine, virtual or not.

If this does not describe your current situation, put your time and effort into building those kinds of relationships rather than crafting the perfect thesis on working virtually. Because without this vital piece, your transition probably won’t be smooth anyhow.

4. Have you proven yourself to be a resourceful, passionate and dedicated employee?

Here’s a wake up call: if you’re new to the company (six months or less), you’re wasting your breath with this request and possibly harming your reputation.

Working virtually is about trust. If your boss, HR or the CEO doesn’t trust you without hesitation to work the hours you say you have worked (and even sometimes, honestly, if your boss/HR/CEO doesn’t like you), virtual will never happen for you. Work on being likeable and give it time.

5. Do you have a dedicated professional working space at home?

Make sure you let your boss know how you’re going to do your work. Speak up about your reliable internet, scanner, printer and dedicated phone line. If you have a full-on home office, all the better.

The goal here is to give your employer the picture of an idyllic, calm and controlled workspace that just happens to be in your house instead of in a cube.

6. Finally, don’t make demands.

You’re asking a big, fat favor. You’re asking for a gift, for trust and for someone to help you make your life easier. The last thing your proposal needs is a tone of entitlement.

Give your boss every reason to say yes by suggesting it as a suggestion. Offer your reasoning, ask for permission, and ask for it to happen on a trial basis.

Try a closing line like this on your written request:

If you would allow me to try this schedule on a trial basis with room for feedback and flexibility to attend important meetings and events at the office, I feel that this venue would enable me to reach my best potential at this company.

A little groveling with a lot of logic and reasoning will pass on the perfect tone.

16 Unique Job Boards to Help You Find Your Candidate

April 4th, 2012

Whether you want a candidate in tech, television or typography, there’s likely a specialty job board out there designed to meet your specific desires. Here are 15 unique job boards to help jump-start your next candidate search:

1. Escape the City (http://escapethecity.org/) – Talented 20-somethings looking to ditch the 9-to-5 and “do something different.”

London-based founders Rob and Dom believe there’s more to life than doing work that doesn’t matter to you. More than 50,000 corporate professionals around the globe use this site to make their next career move.

2. 37signals Job Board (http://jobs.37signals.com/) – Programmers, designers, business types and iPhone developers.

Since 2006, this no-frills website has connected job candidates with industry leaders like Apple, The New York Times, Facebook and American Express.

3. Krop (http://www.krop.com/#!/) – Creative job-seekers from art directors and copywriters to web designers and developers.

This site works double-duty as a portfolio host and receives more than one million visitors each month. We love the Pluck-t portion of the site, which profiles a daily hand-picked peek at a portfolio.

4. Mediabistro (http://www.mediabistro.com/) – Anyone who creates content – whether you’re an author, blogger, writer or editor.

Frequently updated job boards keep job-seekers coming back, but it’s Mediabistro’s bulletin boards, classes (both online and in real life) and in-depth “how to” informational pieces that create community.

5. Tweet My Jobs (http://www.tweetmyjobs.com/) – Anyone who’s tired of filling out long (and exhausting) applications on online job boards.

It’s like Mad Libs for job-seekers. Type in your desired role and industry and how you wish to receive job leads (via email, mobile or Twitter) and matches are sent directly to you. Heavy hitters like Starbucks, UPS and Verizon all use this hiring tool.

6. Glassdoor (http://www.glassdoor.com/index.htm) – This little black dress of job board sites offers resources for a wide variety of fields – from customer service and clerical positions to health care and human resources.

It includes lots of employee-generated content, which means an insider peek at anonymous salaries, company reviews and a sneak peek of interview questions and protocols.

7. Talent Zoo (http://www.talentzoo.com/) – Advertising, creative, digital, marketing and new media folks.

This easy-to-navigate site not only connects qualified individuals with clients, but also offers helpful blogs and columns from industry thought-leaders.

8. Job Postings (http://www.jobpostings.ca/) – College students looking for practical job-hunting advice, who want to connect directly with employers.

This one-stop career resource offers a wealth of information, including articles, blog posts, a monthly e-advice column and a quick and easy “dream job” search engine. Its magazine is Canada’s largest career lifestyle magazine for university and college students.

9. Indeed (http://www.indeed.com/) – Anyone who seeks a more efficient job-application process.

With a few clicks of a mouse, applicants can narrow down job possibilities by position, salary, title, location and job type.

10. Chef2Chef (http://www.chef2chef.net/) – Culinary art students, chefs and hospitality industry types looking for positions in culinary field.

Whether you’re a baker, bartender, restaurant manager or sommelier, this site features jobs across the country, as well as resources for those still in school, just starting out or looking for a career change.

11. Journalism Jobs (http://www.journalismjobs.com/) – Anyone involved in publishing and media.

Not only does this site offer extensive job listings, it also features fellowship, internship and online contest opportunities. We love its savvy industry commentary and event listings, too.

12. Think Beyond the Label (http://www.thinkbeyondthelabel.com/Job-Board/Job-Board.aspx) – Workers with disabilities.

Job results are prioritized to first list those companies that are actively recruiting qualified job candidates with disabilities. The site also provides tools to employers so can they hire people with disabilities and seamlessly integrate them into the workforce.

13. Law Jobs (http://www.lawjobs.com/index.jsp) – People looking for careers in the legal field.

Job-seekers can browse by category or location for everything from contract work to in-house positions. The site offers many resources, including connecting workers with temporary legal staffing agencies and legal recruiters.

14. Public Relations Society of America Job Center (http://www.prsa.org/jobcenter/) – Public relations, communications and marketing job-seekers.

The site offers handy education and professional resources from entry to senior level, as well as a tool for those considering a career change to public relations.

15. Mad Jobs (http://jobs.mad.co.uk/) – Design, marketing and advertising types.

This UK-based creative firm has its finger on the pulse of the new media industry.

16. Careerjet (http://www.careerjet.com) – Gives job seekers access to a huge selection of jobs that are sourced from various internet sites, saving the trouble of having to visit each site individually.

Do Your Passwords Suck?

March 8th, 2012

The only person you can rely on to keep your password secure is yourself. You’re probably not doing enough to keep number one safe. The reason: Your special lump of letters, numbers, and symbols are likely spread over too many sites, are not long enough, and are probably too personal. Most of our passwords suck. And it’s kind of a big problem.

 

The thing to understand is that the biggest threat to your security isn’t some creep sitting in front of your email login screen, randomly bruteforcing his way into your account. Nope, you’re up against computers that can run thousands of encrypted passwords by dictionaries of several languages, everything in the World Fact Book, and Wikipedia in a matter of minutes.

 

Numbers substituted for letters is really, really bad. Most password applications will try that before they do plain English. Patterns on a keyboard are bad news, too. It doesn’t require much to fell some 6-character entry made from your dog’s name with some digits tacked on. People will use their birth year. If there are four digits at the end, it’s not a remarkable coincidence that most start with 19.

 

What can you do about it? The most important thing you can do to a single password is to make it long. Adding one more character makes it exponentially more difficult to break-even if you don’t use silly characters. Focusing on length, Appppppppppple with 11 ‘P’s,’ is actually really good. Size does matter – suggest a password 12-14 characters long.

 

Storing your passwords in a spreadsheet or email is also a BIG No-No. One breach means access to your whole life.

 

One trick is to start with a line from a favorite song. Pull the first letter of each word in the line and stick them together for something that’s easy to recall but very difficult to crack. This trick provides length—which stifles brute force attempts—and randomness—keeping clear of anything that would pop up in a dictionary.

 

Or try using every tool you can on your keyboard. You can use parentheses in your password. Letters, numbers, special characters, and upper case—if you’re allowed to, you should use them all.

 

Keeping track of the dozens of passwords you’re required to remember is pretty daunting. There are just so many other things we have to keep straight. Get yourself a password manager service. These will allow you to create crazy-secure 14-character, dictionary-search proof, symbol-using passwords for every site you visit, without relying on your brain to remember all the gibberish. Here are some to consider:

 

LastPass (https://lastpass.com/) – manages all of your passwords, as well as additional data in a simple, easy-to-use interface

Price: Basic for Windows, Mac, Linux: Free. Premium (includes mobile) $1/month

 

1Password (https://agilebits.com/onepassword) – desktop versions of the client will also sync via a Dropbox account with iPhone, iPod Touch, and iPad versions

Price: $50 after 30-day trial. $10.00 (iPhone and iPod Touch) and $15 (iPad, iPhone, and iPod Touch).

 

KeePass (http://keepass.info/index.html) – open-source application with a sizable user base behind it

Price: Free

 

Clipperz (http://www.clipperz.com/) – online password manager that doesn’t require you to download any software

Price: Free

I Finally Found a Purple Squirrel

February 11th, 2012

Purple Squirrel Here is my proof!!!
Example 1
Example 2
Example 3
Example 4